It’s almost that time of year again. The leaves are changing color, the weather is starting to turn chilly, pumpkins are appearing on porches, and the city is gearing up for the annual Fashion Week of Rochester. As in years past, the event will help raise money for The Center for Youth, a non-profit dedicated to serving all of Rochester’s young people in need.
Every October, the city’s designers, fashionistas, stylists, and boutique clothing stores strut their stuff during a week of runway shows and special events. This year’s Rochester Fashion Week will undergo a bit of a makeover to bring it in line with similar fashion showcases in other large cities.
In years past, Rochester Fashion Week held events at various locations around the city. But this week, a huge tent went up in an empty lot at 275 E. Main Street, across from the Sibley building in downtown. The tent will serve as the centerpiece of the week-long event, which starts next Tuesday.
High fashion and at-risk youth might not seem like a natural fit, but the event’s organizers say fashion can help people feel more confident and express themselves. In one survey, 38% of women said they had changed their hair color to feel more confident.
In September, a group of very-well dressed Rochester residents gathered for a press conference to promote this year’s fashion week, which will be held from October 13-18.
“It’s one of those dreams come true for us that we can bring together so many different parts of our city to then celebrate who we are and who we want to be,” said Elaine Spaull of the Center for Youth.
You can pick up tickets for Fashion Week of Rochester at local Wegmans locations. Visit the official website for more information on how to support The Center for Youth.