Latino to Watch: Alfred Burgos


By Staff


Al BurgosAlfred Burgos defines himself as a community oriented individual with a great passion for advocating towards the development and progress of the Rochester community as well as raising awareness about health and wellness. Having lived his entire life in Rochester, NY has given Burgos a broader understanding about the importance of community engagement.

As a business owner—having run Burgos Income Tax for more than two decades—Burgos understands the importance of empowering people to work towards what they are passionate about and ultimately serve the community. “I would like to see more Latino business enterprises out there.” Burgos said. Burgos is a firm believer that through hard work, perseverance and conviction so people can serve the community and get economically rewarded for it.  He says young people can do so much; they can work pro-bono, volunteer, get around smart people.

Burgos entrepreneurial interest does not prevent him to invest his time and energy to other causes. He attributes being healthy and physically active as one of his secrets to success. “I get up in the morning and I run,” he said. This is why, back in 2010, Burgos along with the Puerto Rican Festival, INC., organized and put together the first 5K Race & Fitness Walk. The event had such a great positive impact in the community that, in fact, this year will be its 6th anniversary.

In 2011 the race was renamed to the SSgt. Javier Ortiz Memorial 5K Race & Fitness Walk to honor a local fallen Marine. He says, “We changed the name because we wanted to bring awareness of the legacy of Latinos serving this country in wars.”  Being the son of a WWII Veteran, Burgos holds great respect for people serving in the Military. Simultaneously, the race has also been an exceptional opportunity to engage people of all ages to experience the benefits of physical activity and raise awareness of the importance of taking responsibility for their health.

Although a lot of professional runners participate in the race, Burgos wants to encourage casual runners to be part of the event as well. There is also a Children’s Fun Run event following the race, so there will be opportunities to participate for all members of the family! The race is being sponsored by many local business that, collectively, have helped this event to be a successful one for the benefit of the community. All proceeds from the event go to the local Veterans Outreach Center.

More about Burgos:

What is your favorite Latino food?

I like a lot of things. I like my rice and beans with chicken, but I’m health conscious and try to stay away from too much fried foods. One of my favorite meals is a dish my mother makes called ‘Guanimes’ which is corn meal dough rolled out and boiled, then mixed with onions and beans. This is what many would call ‘poor people meal’ but it’s really good.

What is your favorite saying?

“Discipline is Freedom”

What is your favorite book?

I have read so many books. The average successful individual reads one book a week! I have so many books at my office and at home. One of my favorite authors is Jim Rome (personal development) and financial education author Robert Kiyosaki.

What is your wish for the Latino community?

I’m very much into health and wellness, but I’m also a business owner. We have great schools, so I would like more people to stay in Rochester and start working on what they’re passionate about, getting involved, going out there and serving the community. We used to have a very vibrant business community here in Rochester. I want our youth to learn how to be independent and strong.

Who do you admire and why?

My dad. I admire my dad for taking the risks that he took. He was a WWII veteran. He moved from Puerto Rico to northeastern New York looking to better his family and serve. I admire him for all the sacrifices that he made.

What is your mission?

My mission is to enlighten people to believe in themselves and to empower our community to work hard. I want this 5K race to keep going for the next fifty years! I want this to be a legacy for my grandchildren, so someday they can take it over.

What are your hobbies?

I’m a sports guy! I’m a spectator and a participant. I’m a Yankees and Buffalo Bills fan.