New Research Shows That Hispanics are More Likely to Purchase from Mobile Devices

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Mobile shoppingRecent market studies have shown a notable trend of Hispanic-Americans making more purchases on their mobile devices than other ethnic groups, specifically when it comes to travel.

According to the Latin Post, more Hispanics are taking advantage of the convenience of smartphone purchases than any other group of people in the U.S. The news supports a recent trend of more companies striving to become more “mobile-friendly” to meet the demands of users.

A survey conducted by HotelTonight showed that over 51% of Hispanics research travel plans, including hotels and flights, on their smartphone as opposed to more antiquated internet alternatives. This is in stark comparison to the 40% of non-Hispanics who use their phones for booking.

The survey also noted that spontaneity plays a large role in the travel plans of Hispanic millennials. It found that 68% of young Hispanics consider themselves to be “very” or “somewhat spontaneous,” saying that last-minute travel plans are more enticing than ones that have been carefully planned.

These findings aren’t surprising to anybody who knows a young Hispanic person, or a millennial of any age. Companies are beginning to put a stronger emphasis on mobile shopping, in response to research that shows 51% of consumers are already more likely to purchase from a mobile-optimized site.

The news could also be beneficial to other industries outside of travel. According to Sourcing Journal Online, Hispanics are beginning to wear more active and athleisure apparel, and clothing companies are taking notice.

Hispanic customers already spend an average of $82 per month on clothing, which is 20% more than non-Hispanics. Additionally, Hispanic shoppers spend over $300 more annually on clothing than their non-Hispanic counterparts.

The clothing industry aims to turn what is currently a mere fashion trend into a new, active way of life for Hispanics.

“Having the right clothing doesn’t just remove a hurdle, it reinforces your identity as an exerciser,” said Kelly McGonigal, PhD, a health psychologist and fitness instructor at Stanford. “And when exercising is an integral part of your identity, it isn’t optional anymore. It’s just part of your life.”

Combining the popularity of athleisure with mobile shopping could be the industry’s ticket to selling more active clothing, which would in turn lead to healthier lifestyles for the many Hispanics who wear it. It’s a win-win situation for both parties.

The travel and clothing industry are just two of many that are taking advantage of mobile shopping trends among Hispanics. Don’t be surprised if you start to notice yourself doing a little more browsing on your smartphone; it will only continue to grow from here.