Rochester Programs Aim to Dismantle Barriers for Black Entrepreneurs

The Urban League's PowerShift program has an emphasis on minority, women, and veteran-owned businesses,

Black-owned businesses in Rochester have long faced systemic challenges — from limited access to capital to exclusion from major contracting opportunities. But a growing network of local initiatives is working to level the playing field, helping entrepreneurs secure funding, contracts and long-term support.

Programs such as the Rochester Procurement Equity Project and the Urban League of Rochester’s PowerShift initiative are using data-driven strategies to promote economic inclusion and sustainability for minority-owned businesses.

“For many small business owners, securing contracts with large institutions can be transformative,” said Patricia Marcaida, a procurement equity advocate. “Many entrepreneurs don’t realize these institutions are actively looking for local vendors — especially minority-owned businesses. The challenge is getting the word out and making sure businesses are ready to take advantage of these opportunities.”

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Launched in 2023, the Rochester Procurement Equity Project seeks to increase transparency in local contracting and provide the training and access entrepreneurs need to compete. The program goes beyond matchmaking — it focuses on long-term success.

“We don’t just connect businesses with buyers — we assess what’s preventing them from securing contracts,” Marcaida said. “If a vendor can meet 80% of an institution’s needs but is missing the last 20%, we partner with business service organizations to close that gap.”

In addition to procurement opportunities, many Black entrepreneurs also face barriers to mentorship and access to capital. The Urban League of Rochester’s PowerShift program, launched in late 2022, addresses these challenges through one-on-one mentorship, business development training and connections to funding sources.

Navigating loans, grants and investors can be daunting. PowerShift simplifies the process by linking entrepreneurs with financial experts, business strategists and industry professionals.\

The program has already supported several Rochester-area business owners in expanding their operations and strengthening their financial foundations.

“PowerShift isn’t just about getting businesses off the ground — it’s about helping them thrive for the long haul,” a program spokesperson said.

Despite recent progress, systemic barriers remain. Many Black entrepreneurs still struggle to access affordable capital, and lenders often hesitate to invest in historically marginalized communities. The high cost of commercial space and disparities in business education continue to hinder long-term growth.

Marcaida acknowledged the skepticism some business owners feel after years of programs that failed to deliver results.

“Many entrepreneurs have seen initiatives come and go and wonder, ‘Why is this any different?’” she said. “What’s different now is that institutions are reaching out. They’re setting up meetings, making real connections and showing a commitment to change.”

That direct engagement, Marcaida said, is starting to make a difference. Still, sustained support from both public and private sectors will be critical to maintaining momentum.

With Rochester’s business community embracing inclusive strategies and procurement reform, the goal is clear: build an equitable path forward for Black entrepreneurs.

Success will be measured not just by contracts awarded or businesses launched, but by a broader economic shift — one in which Black entrepreneurs have the tools, opportunities and support to succeed.

Community members interested in sharing ideas or feedback are encouraged to contact Marcaida at pmarcaida@rafs.org.